Sunday, October 23, 2011

proposal and signage

Proposal Group Members: Ashley Bennett, Sangui Qu, Randi Tollner
Development of the Concept: As our group was first given the task of coming up with a concept of showing some form of historical design, we immediately thought about the things found in every home. We also thought about what most people have, yet take for granted. Some of the group members mentioned how we could talk about how the style of the home changes with time. For example, how colors changed from bright and bold tones of yellow and oranges of the 70s to a more muted natural look today. In trying to relate this idea of style change to a type of furniture found in the home, we thought about how patterns on couches as well as its style has changed over time. Other ideas were also thought about during this meeting such as table designs over the time span as well as seating change through different countries. However, we decided to fully devote ourselves to focusing our research on the evolution of the styles of couches through changes of pattern, upholstery, and shape used. Through this concept we would be able to look at several factors that changes style throughout time: color, textures, materials, movements, shape, etc. By choosing this concept and by researching these variables that effect couches we would not only learn about how the shape and patterns on couches change, but the many different factors and design elements that cause that change. We're not focusing on the specific time frame in which it changed, but rather the specific causes that make that change. These changes could be movements, political event, etc.
What will make this concept interesting to others is that people will be able to begin to understand why pattern and shape changes in couches occur. It is in fact, not that someone just thought of something new, but the many small factors that make it happen. People will no longer glance over the change and accept it easily, but may start to contemplate its origins.

Artifacts Group Members: Michelle Baulieu, Caitlyn Whisenant, Sarah Wisseman, Cory Odell

Objects included in the exhibit:

1930's Billy Baldwin sofa
Designer Billy Baldwin felt that the couch was the foundation of any room. It felt that furniture had to many legs and it made rooms feel very anxious and that they made a room feel unsettled. This style is still very popular today because it is so simple and timeless in it’s design. It was very common for this couch to be white, today this style can be found in an array of colors.

1930 Marcel Breuer

1937 Salvador Dali Mae West Lips sofa
Mae West lips couch is a piece that was created in 1937 by surrealist artist Salvador Dali. He found her lips to be very captivating and created a furniture/conceptual piece based upon them. It was a true fusion of art and furniture and was a groundbreaking concept of making a couch just as much a piece of art as it was a functional piece of interior furniture.

1940 Charles and Ray Eames
1948 George Nelson

The 1960s were all about free love, flower power and pop music but, as the saying goes, if you remember it, you weren't there. The previous decade's love of American design was replaced, as London became what was popular and things were “groovy”. The furniture basically shows how America decided to “let loose”. The idea of comfort was lost, and whatever was colorful and “loud” was brought in! Art nouveau was an influence with the whiplash lines and stylized flower shapes. Space age furniture, such as capsule and pod furniture were popular. Ornamental items were brought back from India and Morocco.

Furniture from the 1970s reflected a change from bright and funky furnishings that were omnipresent in the 1960s.The bright patterns were popular in the 60’s because it was a party era. Drugs, music, woodstock, war, etc. were all affecting society. The 70’s brought a change and society calmed down. In the early 1970s, patterned couches were still present, but earth tones were introduced in every home, but as the decade progressed, homes became more sleek and modern. Lower styles of furniture were introduced and the horizontal aspect was more of an influence. Popular colors to use when decorating were white, chrome, black and brown. The upholstery manufacturing returned to a more natural, sometimes handmade, aspect as people in society were returning to nature.

Sources for information:
5)  furniture-design/

Graphics Group: Daniel Salgado, Ayten Nadeau, Anna Hambly

Signage Proposal:
       Possible 36x24 banners placed strategically outside for the visitors to see      
       Two 30x20 posters will be placed on the glass wall of the Gatewood building
       The posters would include one of the silhouettes of our artifacts
       The posters will include a quote that defines our exhibition
       Fonts for the banners, posters, postcard, and the floor graphics will be chosen    based on the entire artifacts collection
       6x4 exhibition program postcards will be available for visitors
       The individual signage for the artifacts will be made out of acrylic stands
       The signs for the artifacts will include the name of the designer and/or the stylistic period, year, location, size, and a brief description of the couches.
       The floor will be utilized for a creating a way-finding path
       The floor graphic will contain historical data
       The floor graphic will have enough contrast to make it easy to notice
•   The exhibition will be advertised throughout the community with flyers, on UNCG’s homepage, and through social media.

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